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Bum-vertising |
Bum-vertising Bum-vertising is a term coined by a 22 year old budding Seattle entrepreneur. He was looking for a low-cost marketing campaign and found it by having the homeless and panhandlers work for him. Ben Rogovy says the homeless and panhandlers are an untapped labor force, and he's putting them to work. He pays them to hold signs advertising his web site. In exchange for food, water and an undisclosed amount of cash, they agree to hold Rogovy's sign. His web site is an online directory that connects "poker players from around the globe." |
Bum-vertising Resources and Related Web Sites |
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ABCnews.go.com |
Related Buzz Words |
homeless workers |
panhandlers work |
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