Brick and Mortar

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Brick and Mortar

Brick and Mortar stands for a store or business in the real world, that either doesn't have a web presence or has mainly physical locations as opposed to websites. Bricks and mortar are common building materials.

Most brick and mortar companies have been in their respective field of service since before the dot-com boom of the 1990s. An example would be the brick and mortar movie rental shop vis-à-vis the competition from the new online rental services offered by Netflix.

In the 21st century, where the internet has become rampant and many internet-based businesses still prefer the traditional brick and mortar approach. This phenomenon is probably accepted by many because of the availability of lucrative franchises and other business opportunities. In addition, many may see investing on physical projects as more adequate than going online.

Brick and Mortar Resources and Related Web Sites

The Free Dictionary
Definition of brick-and-mortar in the Online Dictionary. Meaning of brick-and-mortar. What does brick-and-mortar mean? brick-and-mortar synonyms, ...

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Related Buzz Words

physical versus virtual

building materials

brickwork

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